Rug Editorial Collaboration - Styling
You’ll receive a gifted Rug Editorial rug in exchange for 1 Instagram Reel following the brief below. If you agree, complete the form at the bottom.
Deadline
Post within 10 days after delivery of the rug.
What you will deliver
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1 Instagram Reel posted to your feed
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Tag @rugeditorial in the caption and on screen
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Add Rug Editorial as a collaborator (so the reel can also appear on our profile)
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Send the original video file (no watermark, highest quality).
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Email it to paul@rugeditorial.com within 24 hours after posting.
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Enable Partnership Ads permission (allowlisting) for the reel so we can run Meta ads using your post from your handle
- Please also send us photography of the rug in your home setting
Reel Brief: Rug Styling Tips
Your reel must start with a finished room reveal, then show how you styled the space.
Hook (first 2 seconds)
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Start with a fully styled room with the rug already placed (living room, bedroom, kitchen, hallway). The rug must be clearly visible and the main focus.
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Add a centered on screen caption in the first shot (big, easy to read). Use one of these:
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Rug styling tips
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Transform your space with a rug
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The rug that pulls the room together
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Easy room upgrade
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Make your room feel finished
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One rug, instant upgrade
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No unpacking, no rolled rug, no talking head as the first shot.
Middle (styling process)
Show 2 to 4 quick clips, for example:
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furniture placement to frame the rug
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adding pillows or throws to match tones in the rug
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styling a coffee table or bedside table
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adjusting decor or lighting
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1 close up detail shot of the rug
Must mention (naturally)
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“This rug is from Rug Editorial”
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Machine washable
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Low profile (fits under furniture and doors)
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Easy to care for
End (final shot)
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Show the finished room again with the rug clearly visible
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Tag @rugeditorial on screen
Partnership Ads (allowlisting)
After posting, please approve Partnership Ads access for this reel (or send the partnership ad code) so we can promote it through Meta ads from your handle.
Usage permission
By submitting and signing, you allow Rug Editorial to use, repost, edit, and share the content from this collaboration for marketing across our website, social media, emails, and ads.