Privacy Policy

Last updated: March 23, 2026

This Privacy Policy describes how Rug Editorial (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from rugeditorial.com or rugeditorial.eu (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term “personal information”, we are referring to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

• Contact details including your name, address, phone number, and email.

• Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.

• Account information including your username, password, security questions, and other information used for account security purposes.

• Customer support information including the information you choose to include in communications with us, for example when sending a message through the Services.

• Marketing and text messaging information, including your mobile phone number, consent status, and records relating to your subscription to email or SMS marketing communications.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect About Your Usage

We may also automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels, web beacons, and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, pages viewed, browsing behavior, and other information regarding your interaction with the Services.

We may also use cookies and similar technologies to help identify when a shopping cart has been created, updated, or abandoned, and to determine when to send cart reminders or other service or marketing communications, including by email or text message where permitted by law and based on your consent or other lawful basis.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

• Companies who support our Site and Services, such as Shopify.

• Our payment processors, who collect payment information, such as bank account, credit card, debit card, and billing address information, to process your payment in order to fulfill your orders and provide you with products or services you have requested.

• Marketing, analytics, and customer communications providers, including providers that help us send email and text message communications, manage subscriber lists, measure campaign performance, and personalize our communications.

• When you visit our Site, open or click on emails we send you, sign up for SMS messages, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see the section below, “Third Party Websites and Links.”

How We Use Your Personal Information

Providing Products and Services

We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, send notifications related to your account, purchases, returns, exchanges, or other transactions, create and maintain your account, arrange for shipping, facilitate returns and exchanges, and provide other features and functionalities related to your account.

We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services that you may choose to use. In this case, Shopify will process your information as set forth in its Privacy Policy and Consumer Privacy Policy.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising, and promotional communications by email, text message, or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.

If you subscribe to receive SMS or text marketing messages from us, we may use your phone number and related consent records to send you promotional messages, offers, reminders, and updates. Message frequency may vary. Consent to receive marketing text messages is not a condition of purchase. Message and data rates may apply. You can opt out of marketing text messages at any time by following the instructions in the message, such as replying STOP, or by contacting us at contact@rugeditorial.com.

If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in selling our products, according to Art. 6 (1) (f) GDPR, or your consent where required by law.

Abandoned Cart Messages

Our Site may use cookies, plugins, or similar technologies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information may be used to determine when to send cart reminder messages by email or text message, where permitted by law and where you have provided the required consent.

Security and Fraud Prevention

We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.

If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in keeping our website secure for you and other customers, according to Art. 6 (1) (f) GDPR.

Communicating With You and Service Improvement

We use your personal information to provide you with customer support, send service-related communications, and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you according to Art. 6 (1) (f) GDPR.

Cookies

Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see Shopify’s cookie policy. We use Cookies to power and improve our Site and our Services, including to remember your actions and preferences, run analytics, better understand user interaction with the Services, and support advertising and remarketing activities.

We may also permit third parties and service providers to use Cookies on our Site to better tailor the services, products, and advertising shown on our Site and other websites.

Cookies and similar technologies may also be used to determine when a cart has been abandoned and when a reminder message, including a text message, may be appropriate where legally permitted.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies may negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available.

Our website also recognizes the Global Privacy Control (GPC) signal, which enables you to opt out of certain uses or disclosures of your information. If you notify us of your preference through GPC, we will treat such signal as a valid request to opt out of sharing or targeted advertising for the associated browser or device, and, if we are able to associate the device sending the signal to a Shopify account, we will apply the opt out request to the account as well. Other than the Global Privacy Control, we do not recognize other “Do Not Track” signals that may be sent from your web browser or device.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for contract fulfillment purposes, legitimate purposes, and other reasons subject to this Privacy Policy. Such circumstances may include:

• With vendors or other third parties who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, shipping, email delivery, and SMS delivery providers.

• With business and marketing partners to provide services and advertise to you.

• When you direct us, request us, or otherwise consent to our disclosure of certain information to third parties.

• With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.

• In connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

Text messaging originator opt-in data and consent will not be shared with any third parties for their own marketing or promotional purposes. However, we may share such information with vendors or service providers that help us provide our text messaging services, such as platform providers, telecommunications providers, and other vendors who perform services on our behalf.

We have in the past 12 months disclosed the following categories of personal information and sensitive personal information about users for the purposes set out above in “How We Collect and Use Your Personal Information” and “How We Disclose Personal Information”:

Category

• Identifiers such as basic contact details and certain order and account information

• Personal information categories listed in the California Customer Records statute such as basic contact details and certain order and account information

• Commercial information such as order information, shopping information, and customer support information

• Internet or other similar network activity, such as Usage Data

• Geolocation data such as locations determined by an IP address or other technical measures

Categories of Recipients

• Vendors and third parties who perform services on our behalf, such as internet service providers, payment processors, fulfillment partners, customer support partners, communications providers, and data analytics providers

• Business and marketing partners

• Affiliates

We do not use or disclose sensitive personal information without your consent or for the purposes of inferring characteristics about you.

With your consent, we share personal information for the purpose of engaging in advertising and marketing activities, as follows.

We have “sold” and “shared” (as those terms are defined in applicable law) personal information over the preceding 12 months for the purpose of engaging in advertising and marketing activities, as follows:

Category of Personal Information

• Identifiers such as name, email address, and phone number

• Commercial information such as records of products or services purchased

• Usage Data

Categories of Recipients

• Business and marketing partners

Text Messaging Disclosure

If you opt in to receive text messages from us, we may send you marketing and non-marketing messages, including promotional offers, cart reminders, transactional updates, and customer service communications, as permitted by law.

By providing your mobile phone number and opting in, you agree to receive recurring automated marketing text messages from Rug Editorial at the number provided. Consent is not a condition of purchase. Message frequency may vary. Message and data rates may apply.

You may opt out at any time by replying STOP to any marketing text message. For help, reply HELP or contact us at contact@rugeditorial.com.

Location Tracking and Location-Based Services

We do not use precise location tracking through SMS for marketing purposes. We may infer general location information from your IP address or similar technical information in order to provide localized content, estimate shipping options, comply with legal requirements, prevent fraud, or improve the Services.

If we ever offer location-based services that rely on more precise location data, we will describe the relevant practices and any required consent at that time.

Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We are not responsible for the privacy or security of such sites.

Children’s Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact details set out below to request deletion.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee perfect security. In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute and may apply only in certain circumstances.

• Right to Access / Know

• Right to Delete

• Right to Correct

• Right of Portability

• Right to Opt Out of Sale, Sharing, or Targeted Advertising

• Right to Restrict Processing

• Right to Withdraw Consent

• Right to Appeal

• Right to Manage Communication Preferences

Managing Communication Preferences: We may send you promotional emails and text messages, and you may opt out of receiving these at any time by using the unsubscribe link in emails, replying STOP to text messages, or contacting us at contact@rugeditorial.com. If you opt out, we may still send you non-promotional messages, such as those about your account or orders.

You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity before responding.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response, depending on where you live you may have the right to appeal our decision or lodge your complaint with your local data protection authority.

International Users

Please note that we may transfer, store, and process your personal information outside the country you live in. If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or another lawful transfer mechanism.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at contact@rugeditorial.com.

For the purpose of applicable data protection laws and if not explicitly stated otherwise, we are the data controller of your personal information.