Rug Editorial Collaboration - Spill
You’ll receive a gifted Rug Editorial rug in exchange for 1 Instagram Reel following the brief below. If you agree, complete the form at the bottom.
Deadline
Post within 10 days after delivery of the rug.
What you will deliver
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1 Instagram Reel posted to your feed
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Tag @rugeditorial in the caption and on screen
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Add Rug Editorial as a collaborator (so the reel can also appear on our profile)
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Send the original video file (no watermark, highest quality).
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Email it to paul@rugeditorial.com within 24 hours after posting.
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Enable Partnership Ads permission (allowlisting) for the reel so we can run Meta ads using your post from your handle
- Please also send us photography of the rug in your home setting
Reel Brief: Spill Test (Easy Clean)
Create a fast, satisfying spill test that shows the rug is easy to clean. You can either spot clean it or machine wash it.
Important: We will include a 90×150 cm rug in the same model and color as the larger rug you choose. Please use the 90×150 rug for the spill and cleaning or washing machine shots, and use the larger rug for the final styled “beauty” shots in your home. If you machine wash, please use a gentle cycle and air dry flat.
Hook (first 2 seconds)
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Start with the spill happening or the immediate “oh no” moment
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Add a centered on screen caption (big, easy to read). Use one of these:
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Spill test on a washable rug
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Watch this clean up
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Spilled it again… no stress
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Easy clean rug test
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Real life rug proof
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Keep it moving: no long intro, no talking head first.
Choose one cleanup method
Option A: Spot clean (quick and simple)
Show these steps clearly as quick cuts:
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Wipe off the spill right away
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Blot (press, don’t scrub)
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Add a tiny bit of dish soap + water, then gently wipe
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Show the area clean and let it dry
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Final shot: rug looks normal again
Option B: Machine wash (the proof)
Show 3 to 5 quick clips:
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Spill on the rug
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Rug going into the washing machine
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Quick cut to the rug coming out
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Back on the floor, clean
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Finished room shot
Must mention (naturally)
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“This rug is from Rug Editorial”
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Machine washable (even if you spot clean, still mention this)
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Low profile
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Easy to care for for everyday life
End (final shot)
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Quick before/after (spill → clean) or a final wide shot of the room
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Tag @rugeditorial on screen
Partnership Ads (allowlisting)
After posting, please approve Partnership Ads access for this reel (or send the partnership ad code) so we can promote it through Meta ads from your handle.
Usage permission
By submitting and signing, you allow Rug Editorial to use, repost, edit, and share the content from this collaboration for marketing across our website, social media, emails, and ads.