Rug Editorial Collaboration - Unboxing
You’ll receive a gifted Rug Editorial rug in exchange for 1 Instagram Reel following the brief below. If you agree, complete the form at the bottom.
Deadline
Post within 10 days after delivery of the rug.
What you will deliver
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1 Instagram Reel posted to your feed
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Tag @rugeditorial in the caption and on screen
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Add Rug Editorial as a collaborator (so the reel can also appear on our profile)
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Send the original video file (no watermark, highest quality).
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Email it to paul@rugeditorial.com within 24 hours after posting.
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Enable Partnership Ads permission (allowlisting) for the reel so we can run Meta ads using your post from your handle
- Please also send us photography of the rug in your home setting
Reel Brief: Fast Unboxing + Style It In Your Home
Create a UGC style reel that starts with you and the package, then moves quickly through unboxing, placing the rug, and the finished styled space.
Hook (first 2 seconds) — you + box, but fast
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Start with you holding the box (or the box at your door), then immediately cut to action
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Add a centered on screen caption in the first shot (big, easy to read). Use one of these:
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Unboxing my new washable rug
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New rug, room upgrade
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Washable rug unboxing
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Watch this room refresh
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Quick unboxing + transformation
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From box to styled room
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Must feel fast: 2 to 4 cuts in the first 2 seconds (no slow talking intro)
Unboxing (quick)
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3 to 5 short clips max:
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opening the package
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first look
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unrolling
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quick close up detail
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Keep it moving. No long explanations.
Place it + style it
Show the rug going into your space, then 2 to 4 quick styling clips:
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sliding it into place under key furniture
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adjusting furniture layout
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adding pillows/throws/decor that match tones in the rug
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1 close up detail shot
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final wide shot of the full room
Must mention (naturally)
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“This rug is from Rug Editorial”
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Machine washable
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Low profile (fits under furniture and doors)
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Easy to care for
End (final shot)
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Show the finished room with the rug clearly visible
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Tag @rugeditorial on screen
Partnership Ads (allowlisting)
After posting, please approve Partnership Ads access for this reel (or send the partnership ad code) so we can promote it through Meta ads from your handle.
Usage permission
By submitting and signing, you allow Rug Editorial to use, repost, edit, and share the content from this collaboration for marketing across our website, social media, emails, and ads.